Our Story

UpNext is a full-fledged India-based cult brand and social enterprise created in celebration of You and this beautiful planet – Earth.

In 2019 UpNext started with Karan & Manish’s passion for material exploration and a need to reuse the disposed waste in India. The duo realized the capacity to go beyond making an environmental impact and the idea of designing and producing a local product that revolutionizes Indian handcrafts became very appealing.

With much sweat and support the abstract idea manifested into an environmentally-conscious social-enterprise that applies a slow-fashion model, reducing waste through ethical production and supporting local artisans and women who endure harsher conditions.

Our Vission

Karan Jain & Manish Jain Founders of UpNext are the brand’s driving force. Their vision, passion, determination, entrepreneurial minds and design skills gave birth to this world of UpNext and their efforts sustain the brand’s growth. Whether it’s designing, overlooking production, managing the brand and its collaborations with the NGOs or catering for the needs of their teams, they do it whole-heartedly!

Our Mission

At UpNext, we’re continuously working towards ‘Saving Our Planet and stylizing the waste.

Our mission is to create up-Cycled products of the highest quality, in an ethical and sustainable way. In today’s day and age, all the biggest threats facing our environment are man made – global warming, deforestation, plastic pollution, loss of biodiversity. The list is endless. We want to be the solution. This is our first step.

We believe that there is good in each person out there. No one wants to see our world suffer, after all, it is the only home we have. We want to give every single person an easy, fun way to go eco-friendly.

We strive to create eco-friendly, up-cycled, durable bags that

  • Highlight an environmental issue – through our original designs
  • Solve a need for our customers – that also reduces their dependence on fast fashion and waste products.
  • Are affordable – It’s not going to work if it’s too expensive.
  • Are fun – it’s not going to work if you don’t love the product.

Going eco-friendly and up-cycled products is not a revolution, it is a matter of habit. Our mission is to infuse the lives of our customers with products that enable them to make a difference everyday. We want to make going up-cycling easy and fun.


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